Immerse your customers instantly right inside your business. Immediately present them with a guided tour of your property. Buyers often know when they see a place if it's right for them and they are deciding online more then ever.
Communicate inside your tour: email signups, event registrations, e-commerce sales, bookings, or general relevant information. It's all possible inside a virtual tour.
Align all of your efforts: You can pull your website, your brochures, video's ect, into one cohesive experience that is instantly syncronized inside your virtual tour. Now that's some strategy.