INTERACTION POINTS

The Pathways to your

Customers

You need to create relevant interest with your potential buyer both online and offline so that they take the desired action.

 

We call any point where your organization touches a potential customer an interaction point. 

 

These are the most under utilized building blocks of your communication strategy. 

Every interaction point is an opportunity to grow your business.

 

Your time to initiate communications is the moment when the iron is hotest and you are engaged with your potential buyer.  You need to create relevant interest with your potential buyer both online and offline so that they take the desired action. 

 

Implementing digital, intelligent and more automated interaction points are proven to dramatically increase the volume and quality of your potential customers.

 

We fuse offline and online together

What has been previously unavailable to consumer facing companies is the marrying of offline and online. Enabling all your buyers interactions offline and online to share intelligence will head you towards giving each person a truly individualized experience. 

Offline

  • Someone is at your facility

  • They've called you on the phone

  • Mobile encounter with buyer

  • Print advertising

  • Radio and television

  • Trade shows

Online

  • Website content

  • Website promotions

  • Online advertising

  • Social media

  • Blogs

  • Email

  • SMS texting

  • Webinars

  • Virtual tours

All of the above are interaction points that you need to take full advantage of to do customer conversion. Having the right blend of technology and messaging at all of these is proven to increase conversions.   

Jim - Zaragons Property Manager buzzing on Mobile

This video shows some of the ways Zaragon have created more meaningful communications

New tenants previously got a paper welcome brochure that pretty much went straight in the trash.

Now they are given a digital brochure that they can chat through, ask questions, and follow relevant links. 

The more intelligent interaction points we have, the more opportunity we have to connect with our potential buyers and increase the value of our existing customers.

We help you design interactions that don't take a lot of time to do.

Provide your customers with the exact information they need at all of your interaction points.

Initiate more connections with your organization and a richer understanding of each individual.